UD CROWDFUNDING POLICIES
Before fundraising, please review the following UD Crowdfunding Policies. The University of Delaware reserves the right to change these policies at any time.
The University of Delaware's Crowdfunding Committee, in its sole discretion, will select the participating projects for UD's online crowdfunding platform, GiveCorps. The University of Delaware reserves the right to discontinue an active fundraiser at any time for any reason, without notice, including, and without limitation, because of a group's eligibility status or a group's failure to comply with the University of Delaware's policies.
To ensure compliance with University of Delaware policies, all projects must have a UD approved development account into which funds will be distributed. If a group or project does not have a UD development account already created, the University of Delaware's Development and Alumni Relations Office will determine whether or not the project/group qualifies for its own development account.
A UD Crowdfunding Lead Ambassador must also be appointed for every project. UD Crowdfunding Lead Ambassadors are the primary fundraising individuals that are responsible to promote their cause in the following ways:
·Provide photo(s) that represent their group or project;
·Create a video to support the need;
·Clearly write the project's goal;
·Develop a target audience comprised of email addresses of interested parties;
·Commit to enlisting a minimum of five (5) social media volunteer ambassadors to help spread the word;
·Prepare personal thank-you messages to donors, and submit updates on how they will be spending the funds (for example, notifying donors through the crowdfunding platform that the group reached their goal and will now be purchasing new equipment this month);
·UD Crowdfunding Lead Ambassadors should send out at least one email to friends and family soliciting for their cause, one email thanking friends and family that participate, and at least three social media updates; use of existing social media groups of the same interest that are managed by the group, is recommended, ie. Chorale Facebook Group receives campaign information about raising funds for Chorale trip to Europe.
·Note: Projects that have more outreach are more likely to succeed. Research shows that groups with 30% fulfillment of their goal within 48 hours are most likely to achieve their total goal.
The University of Delaware will not provide any contact data on alumni, parents, friends or students. It is up to the UD Crowdfunding Lead Ambassadors to contact their own personal affinities. For more information on ways to promote your fundraising page, please contact Dana Martin, Assistant Director of Annual Giving and Alumni Engagement firstname.lastname@example.org.
The University of Delaware's Development and Alumni Relations team will provide all official tax receipts issued to donors.
All funds raised for one of the selected projects outside the UD crowdfunding platform must be delivered to the Development and Alumni Relations Office for deposit. All monies raised will be used for the stated intention. Funds raised during the project will be deposited into an official University of Delaware development account. Account allocations must be set up prior to launching a project.
Premiums and services are not to be used to induce gifts. Incentives and sales, such as, and without limitation, bake sales, t-shirt giveaways, car washes, or similar events or activities, are not permissible, as it affects a donor's right to a full tax deduction for his/her gift.
UD Crowdfunding Ambassadors are strictly prohibited from keeping any portion of the funds raised as a profit or compensation.
Each project will be hosted on the crowdfunding platform for a pre-determined amount of time, no more than 4-6 weeks, though some exceptions may apply (note: quick campaigns tend to drive urgency and perform better). If the project is not funded within the allotted timeframe, the funds raised will still be allocated to the project; however, the University of Delaware will remove the project from the crowdfunding platform and will no longer actively market the project. Any monies raised, even without meeting the final goal, should be spent to offset the cost of the promoted project.
The same group may not fundraise in back to back terms; however, it may be considered again following its project end date.
UD Crowdfunding Ambassadors are responsible for promoting their own campaign to their own prospects via social media, email communications, and on campus, when appropriate; preparing personal thank-you messages to donors; and submitting regular updates on their project.
When possible, Crowdfunding Ambassadors should provide the University their list of potential donors at the time of project submission. This may help the Crowdfunding Committee determine the eligibility of a project.
Projects should have specific goals and be driven by tangible accomplishments – for example, buying new club equipment, funding Alternative Break travel fees, or providing student workshop opportunities. Projects without a specific goal are generally less successful and may not qualify for their own project page.
All content on project pages will be approved by the University of Delaware. UD has the right to edit, or require edits by the Crowdfunding Ambassadors, at any point in the campaign.
The University of Delaware reserves the right to decline any project based on content or discontinue an active fundraiser at any time due to changes in the group's eligibility status.
The University of Delaware is a 501c3 non-profit educational institution with a mission to provide excellent teaching, research, and public service. In order for Crowdfunding Ambassadors to ask for a gift of any amount to the University, all gifts must be compliant with the institution's mission. Projects must align with UD's purpose. Projects cannot violate any laws. All gifts must be spent on the project's expenses as stipulated on the project's crowdfunding platform and in the anticipated timeframe per campaign. Projects must support UD programs and initatives. Funds cannot be redirected to a third-party, external charity such as the ALS Foundation, Big Brothers and Big Sisters, etc. Funds cannot be raised as a “Pass Through" to other charities.